MASON MOUNTAIN WEAR
Bringing the Outdoors Online
Originally a manufacturer of outdoor clothing and gear for other brands, Mason is now branching out with their own ecommerce label. A startup hiding inside of an established business, Mason needed a full brand and digital build-out online and in-store. Mason is a brand representing rugged individualism with deep customization of products.
TARGET AUDIENCE
Outdoorsman who has trouble finding clothing and gear in his size
Wants field tested gear and clothing that comes with a full warranty
Wants tough-as-nails construction
Needs field reports and customer reviews to purchase
Bases decisions on data
Is looking for competitive pricing
Starting at Basecamp
Full branding package including logo, brand guidelines, color palette, and typefaces.
Conducted full user research, user personas, and stories
Mapped out the full workflow
Created the user experience design across platforms and browsers
Designed a mobile app experience that sent push notifications, SMS text messages as an integration with a CRM to increase sales
Built processes to show new and existing customers promotional offers and recommendations that align with their browsing or previous orders
Crafted a full product configurator to custom tailor items of clothing to the customer's needs
Clothing Configurator
CONFIGURATOR HOME PAGE
BODY TYPE SELECTION SCREEN
COLOR SELECTION SCREEN
Mobile & Configurator Wireframes
Information architecture - Configurator
Stepped pathway to help the user find the perfect fit
3-D model viewer / editor to allow rotation of model, zoom, and move of model. Changes model build and clothing color based on configurator choices
Sets user preferences into database for present and future use. Can be used for custom product push notifications and email marketing specific to the user.
Ability to edit configurator data through account if body specifications change
Purchase pathway based on configurator data supplied by user
Transactional email triggers based on account changes or purchases
Conversion tracking to properly attribute sales
Breakdown of full menu