About Brandy A. Smith

Brandy has worked to strategically position brands to increase revenue, brand authority, and online presence through skilled leadership and dedication. She excels at leadership, creative development, brand identity, creative management, UX & UI design & direction, digital marketing, resource allocation and team building. 

Creative, Brand & Marketing Direction

• Resource and Advertising budgeting

• Recruited and managed teams of content developers, front-end developers, graphic designers, and marketing specialists

• Responsible for brand development and design

• Created strategic marketing plans to help drive business and enrich consumer engagement with brands

• Implemented new technologies and solutions

• Led creative campaigns, art directed photo shoots and implemented best practices

Marketing and optimization

• Implementation and strategy for affiliate and email programs

• Executed best practices for SEO and site optimization

• Utilizes analytics to assist with strategy and find new opportunities

• Operations

• Ecommerce management

• Business insights through analytic data

• Customer Relationship Management

User Experience Design & Direction

• Implements Multi-tier technology solutions

• UX strategy

• Identifies opportunities via user research

• Persona and user profiles

• Design thinking

• User-centric design principles

• Usability & accessibility

User Interaction Design

• Directs Developers to achieve a pixel-perfect product

• Develops interactive prototypes and wireframes

• Designs for user behaviors and system responses

• Conceptualizes and leads development of layouts

• Works directly with c-suite stakeholders to understand the business needs

Front-end Development

• Fluent in HTML 5, CSS 3, Liquid, Sass, Less, JQuery and other browser languages