GIANTESS ECOMMERCE

Tall Clothing for Tall Broads

Lara Schmidt and Kate Adams created Giantess, a brand designed to fit tall women of all sizes. As a new brand, I had to build from the ground up in order to capture the quirky humor of this high-end brand.

TARGET AUDIENCE

The ideal customer is female with a height of 5'8 or greater and a dress size between 2 - 28. She requires work, casual and formal clothing options. She is highly interested in fashion trends and is interested in curated products.

Digital Experiences

Designed a style guide, logo, and brand palette
Developed user stories, user personas, and scenario maps
Created wireframes and prototypes across screen sizes and devices
Designed Virtual Reality Experience
Working with Dev team to execute responsive website and mobile app

OPPORTUNITIES

Mobile app that allows on-the-go purchasing, drop shipping and delivery notifications
Interactive dressing room that allows the user to enter their measurements so they can find the best fit for them
Product recommendations, promotional offers, email programs, push notifications and text message alerts based on data gathered from mobile application and website
Data gathering to tailor marketing messages toward the user